5 Articles

All Insights.

Playbooks, experiments and hard-won lessons on growth marketing, AI, e-commerce and building brands that scale.

Viral moments look random from the outside. From the inside, they're the output of a repeatable loop of testing, packaging and distribution.

What actually drives the price of a business website in India, what my own projects cost, and the running costs people forget to budget for.

AEO makes your content easy for answer engines to discover, understand and reference. How it relates to SEO and GEO, and a practical checklist.

Blinkit, Zepto and Instamart can make or break a D2C brand. Here's what we get right before a single product goes live.

You don't need a data science team to benefit from AI. These five automations save hours every week and pay for themselves fast.

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