03 / Portfolio

Selected
Work.

Case studies from real client accounts: the challenge, what I did, the tools used and the results, each backed by the original screenshot. Client names are kept private.
Client workMauli Overseas · Study & work abroad · Instagram growth

112,640 views on one reel, and six reels past 37K views for a study & work abroad consultancy

The challenge

Mauli Overseas, a verified study visa, immigration and overseas-jobs consultancy, needed its Instagram to reach people planning to study or work abroad and turn that attention into consultation enquiries.

The solution

  • Opportunity-led reels for specific roles and destinations, such as "Chef Jobs Abroad!" and a Hindi reel on going to the UK
  • Real client stories on camera: visa approvals and congratulations in the office
  • The consultant presenting on camera to build trust
  • One clear call to action on every reel: "Apply now → maulioverseas.com" and "DM for free consultation"
  • Consistent red-and-black branded templates, pinned posts and story highlights (Global Jobs, Study Abroad, Why Mauli?, Client Stories)
  • The "Chef Jobs Abroad!" reel boosted with a paid ad

My role & deliverables

Reel content and creative direction · Branded post and highlight design · Paid promotion of the top reel

Tools

  • Instagram
  • Meta Ads
  • Short-form video
Views on “Chef Jobs Abroad!” (reel + ad)
112,640
Shares of that reel
1,264
Best reel views
154K

“Chef Jobs Abroad!” reel

Views
112,640
Interactions
3,863
Likes
2,559
Shares
1,264
Saves
22
Comments
18
New follows
38

Reel views

Client video, “Apply now”
154K
“Namaste India!”
133K
UK opportunity (Hindi)
132K
“Chef Jobs Abroad!”
112K
Client congratulations
83.8K
Visa approved story
37.6K

Account

Views in the last 30 days
113.6K
Followers
1,806
Posts
93
Grow My Business on Instagram
Client workCreator B (personal brand) · Short-form video growth

From ~1K views per reel to a 3.1M-view reel

The challenge

Reels were consistently landing between roughly 640 and 1,075 views, with no clear pattern for what worked.

The solution

  • Reviewed recent content to find hooks and formats worth repeating
  • Refined the core message and on-camera delivery
  • Committed to a consistent posting rhythm and iterated on each result

My role & deliverables

Content direction and hook structure · Posting rhythm · Review loop on performance

Tools

  • Instagram
  • TikTok
  • Short-form video
Reel view counts before (643 to 1,075) and after (127.9K to 3.1M)Open the original screenshot
Best reel views
3.1M
Second-best reel
999.8K
Previous best reel
1,075
Start a Similar Project
Client workCreator A (personal brand) · Short-form video growth

Best reel grew from 661 to 28K views

The challenge

Reels were stuck in the 400–700 view range, reaching mostly existing followers.

The solution

  • Sharpened hooks and first seconds of each reel
  • Tightened the content focus around one audience
  • Consistent publishing with review after each post

My role & deliverables

Hook and format playbook · Content focus · Publishing rhythm

Tools

  • Instagram
  • Short-form video
Reel view counts before (433 to 661) and after (2,931 to 28K)Open the original screenshot
Best reel views
28K
Second-best reel
4,055
Previous best reel
661
Start a Similar Project
Client workPersonal-brand creator · Personal brand growth

Instagram from 74 to 17.6K followers; TikTok from 1,010 to 56.6K

The challenge

A new personal brand with a small audience on both Instagram and TikTok.

The solution

  • Clear positioning of who the content is for
  • Value-first content mixed with personal content
  • Consistent cross-posting on Instagram and TikTok

My role & deliverables

Positioning and bio · Content pillars · Cross-platform publishing routine

Tools

  • Instagram
  • TikTok
Instagram and TikTok profile stats before and afterOpen the original screenshot
Instagram followers (from 74)
17.6K
TikTok followers (from 1,010)
56.6K
TikTok likes (from 8,771)
514.8K
Grow My Personal Brand
Client workClient account · Content & distribution

Impressions up 67,471% over 90 days

The challenge

An account with very low baseline reach and views in the previous 90 days.

The solution

  • Regular publishing of search- and share-friendly content
  • Doubling down on formats that produced spikes
  • Monitoring 28- and 90-day analytics to steer the plan

My role & deliverables

Content plan · Publishing cadence · Analytics review routine

Tools

  • Platform analytics
Analytics: 127,710 impressions and 8,740 views over 90 daysOpen the original screenshot
Impressions in 90 days (+67,471%)
127,710
Views in 90 days (+14,968%)
8,740
Watch time in 28 days (+300%)
613 hrs
Grow My Reach

More screenshots, reel results and client messages are on the Client Wins page.

See client wins

Ready to Turn Your Next Idea Into a Growth Opportunity?

Let's discuss your business goals and identify the right technology or marketing solution.

Book a Strategy Call WhatsApp Send an Enquiry
Next pageInsights